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FLAMME JERSEY.

The is no hiding from the sun, embrace the heat.
There are roads to be ridden, mountains to conquor, and memories to make.

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HIGHLIGHTS.

OFF-BIKE

From the café to the beach, casual wear for where you relax.

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BUILD YOUR KIT

Save by building your essential kit with your own personal touch.

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TRAVEL

Ride with us in cycling's most iconic locations.

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SUSTAINABLE SHOPPING.

Help us reduce waste by ordering on demand.
Enjoy a 30% discount by pre-ordering, because the best things in life take time.

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STORIES.


DREAMING OF FLANDERS.

When you grow up Belgian, chances are that at some point you’ll race a bike...

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RE-WRITING THE RULES

Once upon a time, cycling was a blue-collar sport.  When young riders from a wide variety...

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WAITING ON AN ORDER?

Hi fellow cyclists. We hope you are all staying safe and riding your bikes as much as possible...

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DISCOVER AVENIR.

The future is uncertain. Be ready. A jersey made for rides where anything can happen.

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