FLAMME JERSEY.
The is no hiding from the sun, embrace the heat.
There are roads to be ridden, mountains to conquor, and memories to make.
HIGHLIGHTS.
SUSTAINABLE SHOPPING.
Help us reduce waste by ordering on demand.
Enjoy a 30% discount by pre-ordering, because the best things in life take time.
STORIES.
DREAMING OF FLANDERS.
When you grow up Belgian, chances are that at some point you’ll race a bike...
RE-WRITING THE RULES
Once upon a time, cycling was a blue-collar sport. When young riders from a wide variety...
WAITING ON AN ORDER?
Hi fellow cyclists. We hope you are all staying safe and riding your bikes as much as possible...
DISCOVER AVENIR.
The future is uncertain. Be ready. A jersey made for rides where anything can happen.
Secure transactons
Transactions are handled with bank-grade security
Simple checkout
Our secure checkout is quick and easy to use.
Get in touch
Have questions? Get in touch with us at any time.